Version one.In market.In 11 days.
I partner with domain experts and founders who have a strong idea and no product, tech or growth team. I become that team, backed by a formation of AI agents, and we launch together.
- 11 days
- from kick-off to launch-ready V1
- From £5K
- cash, with equity for strong fits
- 1 partner
- for product, tech and growth
Agentic AI changed the maths of version one.
Writing code used to be the slow, expensive bit. Now agents draft the code, the tests and the content in hours, while I direct and review. The hard part is knowing what to build, for whom, and how to get it in front of them. That's where your expertise meets my product and growth experience.
THE OLD WAY
- Find a technical co-founder. Or wait until you can afford one.
- Brief an agency, wait for a quote, then wait for the build.
- Build first. Worry about customers later.
- Burn the runway before the first user turns up.
THE V.ONE WAY
- One partner across product, tech and growth.
- Agents build in parallel. A human who has shipped before steers.
- Go-to-market planned from day one, not bolted on at the end.
- Live in 11 days. Then iterate on real signal, not guesswork.
Strong idea. Deep expertise. No team. Perfect.
Domain experts
Consultants, academics, clinicians, managers, practitioners. You know the problem better than anyone alive. You've just never shipped software.
Founders with a thesis
You've spotted the gap and maybe lined up early customers. What's missing is the product, and the people to build and sell it.
Probably not for you if…
You want an order-taker, not a partner who will challenge the plan. Or you need fifty screens by Friday.
YOU BRING
- The problem
- The insight
- The network
- The final say
I BRING
- Product shaping
- Design and build
- Launch and growth
Product, tech and growth. One partner, one invoice.
Product
Shape the right version one.
- Positioning, and the one job V1 must do
- Scope that genuinely fits 11 days
- User journeys and interface design
- Pricing and packaging
Tech
Build it properly, and fast.
- A modern web stack, built to scale
- Accounts, payments and email
- CMS and third-party integrations
- AI features where they earn their keep
Growth
Get it in front of the right people.
- Go-to-market plan and launch sequence
- Launch site, SEO and content engine
- Analytics from day one
- A playbook for your first users
From kick-off to take-off in 11 days.
Fit call
We talk through your idea, your market and whether I'm the right partner. If I'm not, I'll say so, and point you somewhere better.
Clear pricing. Optional equity.
Version 1 builds typically run £10K to £20K, depending on features and integrations. Where there's a strong fit, I'll defer up to half the fee into equity, so you can start from £5K cash.
- Quoted per feature and integration, agreed before we start.
- Deferred fees convert to equity on terms we sign up front.
- I only take equity in ventures I'd genuinely back.
Run the numbers
INDICATIVE ONLYThe deferred share converts to equity on terms we agree before work starts.
Get your quoteThe V-formation, rewritten for the agent age.
Geese flying in a V can travel up to 70% further than a lone bird, by one classic estimate, each riding the lift of the bird ahead. V.ONE runs on the same idea.
You take the lead: the domain knowledge, the relationships and the judgement no model can fake. I fly right behind you, directing a formation of agents that do the heavy lifting on product, code and growth. Not replacing your vision. Extending its range.
LEAD · YOU
Vision, domain expertise, customer relationships and the final say.
WING · ME
Product, tech and growth direction. Every change reviewed by someone who has shipped before.
FORMATION · THE AGENTS
Code, tests, research, content and analysis, running in parallel, around the clock.
Hi, I'm Phin.
I've spent my career getting things off the ground and keeping them in the air. As Director of Global Community at Startup Grind, I helped scale it from around 300 to 620 chapters across 125 countries. At BYP Network, I built the BY-Peers chapter programme from 1 to 20+ chapters in six months, across three continents. Most recently, I took MARATTO, one of my own ventures, from zero to 5,200 users in seven months without spending a penny on ads.
Now I build AI-native ventures, my own and yours, with agents doing the heavy lifting and me watching the instruments.
- 8 portfolio ventures
- Claude Partner Network member
- CfE Maserati 100 alumnus
- Startup Grind alumnus
- CMX Professional of the Year
I don't just build ventures. I run them.
Every venture here was built in-house on the same playbook I'll use for yours. Each one sharpens the tools and lessons I bring to the next, so yours starts further ahead. Your data and IP always stay yours.
- dazzle.africa
Dazzle Africa
Trust and intelligence for Africa's startup-to-scaleup ecosystem. Named after a herd of zebras moving together.
On-continent · Ecosystem(opens in a new tab) - homesplace.co.uk
Homesplace
Care home discovery and grading, built on CQC open data.
UK · Care(opens in a new tab) - liqui.uk
LIQUI
UK insolvency intelligence, built on London Gazette notices.
UK · Insolvency data(opens in a new tab) - maratto.africa
MARATTO
Africa's outsourced technology transfer office. Helps universities identify, protect and commercialise their research.
On-continent · Research(opens in a new tab) - sezafrica.com
SEZ Africa
Every special economic zone on the continent. Tracked, indexed, verified.
On-continent · Trade(opens in a new tab) - tollfair.com
Tollfair
Rated data, fair tolls. A graded data exchange where agents pay per call.
Agent economy(opens in a new tab) - truveri.co.uk
TRUVERI
Ranks UK property professionals by verified transaction history.
UK · Property(opens in a new tab) - ugenie.ai
Ugenie
An AI focus coach. Picks your three priorities each day and helps you get more from your agents.
Productivity(opens in a new tab)
Portfolio thinking, applied to yours. Tollfair already pilots on MARATTO, TRUVERI, LIQUI and Homesplace data. Your venture joins a formation, not a queue.
Next in formation: yoursFair questions.
A focused version one: the core workflow, accounts, payments, email, a launch site and analytics. Not every feature on your wishlist, just the ones that prove people want it. The 11-day clock starts at kick-off, where we agree exactly how it runs.
For strong fits, I'll defer up to half the fee into equity, so you start from £5K cash. The deferred share converts into ordinary shares in your company, on terms we agree in writing before any work starts.
You do. Once the cash fee is paid and any deferred share is issued, the code and IP are yours outright.
Agents write it. I architect, review and test every change, so you get a codebase a future team, of people or agents, can pick up without swearing. But version one is built to validate the model and win early growth, not to last forever. If version two needs a rebuild, that's a sign version one did its job.
It's yours to run. If I hold equity, I'm invested in what happens next, so I stay close on growth. Ongoing support, and how it's paid for, is something we agree after launch, once we know what version one needs.
Ready for take-off?
Tell me about your idea. If it's a fit, you could be in market 11 days after kick-off.